The main objective of EVO bank was to create awareness of the advantages of their mortgages.
For this, the profiles recorded a video post inspired by an EVO Banco Spot in which they talked by video call with family / friends and while the conversation progressed they commented to themselves how cool it would be to have the house they where seeing through their screen.
In addition, stories were shared on two different days. In the first set of stories the profiles commented on the benefits of EVO mortgages. In the second set, they showed their audience how easy it was to access the mortgage simulation on the EVO website, and they recalled some of its advantages.
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